Getting Started on my Free SEO Tool

Most of you don’t know about my pet site – My Life’s Mission. But way back in 2010, I built a small site to catalog my personal accomplishments and to set personal goals. Not just any goals mind you, but goals I could complete in a timely manner. Goals I would make it my life’s mission to complete. You can read more about the site here. This post isn’t actually about that site, but it is about my current goal.

Not so far back, in July, I accomplished the goal to shake Rand Fishkin’s hand. I did this at MozCon 2012. I also got to shake hands with Mike King too, but that’s another story! I also learned so much about SEO, and Inbound Marketing, and Link Building, and Community Building, and… (you get the picture). I felt like I would explode there was so much knowledge filling my head those first few days following the conference. Needless to say, I was pumped!

One of the first things I did when I got home was update the website to mark the completion of my goal to shake Rand’s hand. I really enjoyed the TAGFEE Code and how pretty much every presenter was producing great resources and tools for everyone in attendance to use. So I decided I would write a tool for SEO, something I hoped would be useful to the community, and then release it for free.

Well it’s been a few months since MozCon and the year is passing me by, but I’ve finally had my schedule clear up a bit so I’ve begun working on such a tool.

If you’ve spent five minutes learning SEO, you know who Yoast (Joost de Valk) is. If you don’t know who he is, you should. Yoast created the must-have WordPress SEO Plugin for WordPress Developers and SEOs. My own website is WordPress-driven and I use Yoast’s plugin for SEO. I really love how easy it is to manage duplicate content issues, page titles, and descriptions. Most recently, I’ve implemented his Twitter Cards so my posts can be previewed right in Twitter. Everything works so perfectly, I just love the plugin.

This leads me to where I am today. I’ve really enjoyed using Yoast’s plugin and I’ve enjoyed learning more about the Mozscape API. I think it would be great to be able to use the plugin to guide my SEO efforts even further. Yoast was very generous when he created the WordPress SEO plugin; he gave it to us under the GNU General Public License. What does this mean? It means we can modify the code and distribute copies of the new code, we just need to respect the license and pass the modified version on with the same license. You can read more about it here. Well that works for me.

So what am I up to now? Well, now I’m creating the free tool I said I would make.

Here’s the first screenshot showing how I can now add my SEOmoz Access ID and Secret Key in the WordPress SEO dashboard to get started.

Yoast's WordPress SEO Plugin with SEOmoz API information included :)

Here’s a second screenshot showing the new tab I’m adding to the WordPress SEO metabox located below your post content when you are editing posts.

Yoast's WordPress SEO Tool with the New SEOmoz Tab :)

Look for updates to this post as I continue bringing more Mozscape information right into Yoast’s WordPress SEO Plugin.

Starting to flesh out some more URL Metrics.

Yoast's WordPress SEO with SEOmoz URL Metrics

Link Metrics are next.

I’ve added some Link Metrics to the panel now and made the headers a little prettier.

Yoast's WordPress SEO with SEOmoz Link Metrics and Better Headers


OK, finally pulling most of it together. We have URL Metrics, Link Metrics, and Anchor Text Metrics.

Yoast's WordPress SEO Plugin with SEOmoz Metrics :)

I think I’m at a good spot now for the tool and will be re-factoring the code to make it cleaner and fix some of the re-usability issues. I think I may have something to submit as a patch to Yoast shortly after Thanksgiving :).

The re-factoring is almost complete.

Added: Functionality to allow turning Metrics on and off.

Here’s a link to where you can download the tool itself: My Free Mozscape API driven SEO Tool.

Thanks for reading!

Please tell me what you think in the comments and provide any feedback you might have :).


  1. says

    I’m really interested in seeing what you have been working on with integrating SEOmoz with Yoasts plugin. Thanks for keeping us uptodate on twitter!

  2. says

    Is there an possibility to get the updated WordPress SEO Plugin by Yoast patched with your SEOMoz Analytics Integration soon.

    If possible can you please make your analytics as WordPress SEO Plugin Extension and give to the wordpress community.

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